Case Study: TELUS - Smart Home Cameras

Challange

Telus is Canada’s leading communication technology company. They were providing profitable smart home services to customers by purchasing cameras and associated infrastructure from an OEM vendor. Telus wished to build an in-house solution to reduce cost, improved the user experience by incorporating the latest in AI technology, and allowed them to sell a turn-key product to other communication service providers globally.

Solution

iF Design Award Winner

Red Dot Design Award Winner

3 premium smart home cameras with market-leading AI System-on-Chip (SoC) & edge-AI object detection. Winner of 4 Red Dot & IF Design awards, demonstrating the world-class product innovation.

Technology Stack

Edge-AI Computer Vision

Incorporated a leading Vision AI System-on-Chip and edge-AI machine vision objection detection models for best-in-class notification performance. Leveraged the increased customer-lifetime value of a service-model to provide overhead for additional AI models in the future.

Integration Testing

Intergration device firmware with an AWS developed cloud platform & an in-house developed mobile app. Tested this intergration extensivly in the real world. Beta testing grew to 5000 participants.

Challenging Environmental Operating Conditions

A heater was integrated to extend the operating range of key components down to -40°C. Extensive thermal simulation & testing was conducted to develop cost-effective passive cooling capable of operating within 50°C ambient air operating temperature within the class-leading small size envelope.

Leadership

Established a 5 year roadmap for superiority in home security & convenience based on whole home sensing & advanced AI on the edge
Led negotiations & partnerships with manufacturers & core technology providers including AI System-on-Chip (SoC) & edge-AI software vendors
Owned all aspects of product design & development across the product lifecycle, including research, prototyping, testing, & integration of hardware & firmware, requirements & specifications, project schedule & risk management, partner relationships, business casing, & supply chain operations
Collaborated closely with AWS to develop an integrated cloud platform & app. This encompassed creating Application Programming Interfaces (API), data storage & AI analysis architecture, device onboarding processes, & support infrastructure to create a scalable solution
Collected & analysed valuable user data to create actionable insights by running beta testing with over 5k users nationally

Impact

Designed, developed, & launched 3 premium smart home cameras with market-leading AI System-on-Chip (SoC) & edge-AI object detection in under a year
Scaled production to ~300k units per annum within 2 years
$6M in annual cost savings compared to legacy products

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